A new game accompanies the release of Salman Khan's 'Sultan'.
Sultan: The Game is available on Google Play and will shortly be available on other stores.
"We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far.” said Rohith Bhat, CEO, 99Games.
Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said “At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film.
"We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring their expertise to the table.
"Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”
Starring Salman Khan and Anushka Sharma, produced by Aditya Chopra and written-directed by Ali Abbas Zafar, Sultan releases this Eid.
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