UTV Motion Pictures has launched an interactive application ‘The Flavour of Barfi!’ for the upcoming film ‘Barfi!’ on YouTube.
Users can get a firsthand interactive experience of Barfi! on their computer screens with this application.
This app allows users to meet Ranbir Kapoor at their convenience and make him enact the many moods of Barfi!.
Ranbir will smile, dance, cry, love and even flirt with the users as per their wish all in real time on their computer screens! The app is available on www.youtube.com/barfi.
“When UTV came to me with this concept, I loved it because it’s a totally new way to connect with my fans online. We shot extensively for this YouTube application and I am sure people will have an awesome time discovering the various moods and quirky styles of Barfi!” said Ranbir Kapoor.
“We constantly innovate in our film marketing to keep audiences engaged. Ranbir is a youth icon and has a huge online fan following, so we decided to marry the theme of Barfi! with Ranbir’ s charismatic personality to create an exciting new experience on You Tube that will keep users entertained for hours,” said Shikha Kapur, Executive Director – Marketing, Studios, Disney UTV The film will hit worldwide cinemas on 14 September.