Well it had to happen. The anti - happiness brigade has struck again in Pakistan with banners demanding 'Say No to Valentine's Day.'

There's even a hadith quoted to support the motion.

'If you do not have haya in you then you are free to do whatever you like.'

This ideology is usually endorsed by those who have no romantic inclination in them whatsoever. So it's a convenient argument.

They’re the type that claim 'everyday is Valentine's Day, we don't need a special day."

The morality police in Pakistan do indeed instil their own questionable code of conduct. Let’s not forget the eccentric police inspector in Hyderabad who punished unmarried couples he caught in a public park by making them do sit-ups in public.

Even Saudi Arabia has its own ban on Valentine’s Day, only serving to push the sale of roses and heart shaped chocolates underground. Whoever heard of red roses on the black market?

If last year was anything to go by, Valentine's Day will be a massive anti - climax anyhow.

There's the friend who received a text message (not even a card) asking if he could be "the elastic to her shalwar." Honestly, where do they conjure up these lines?

There was the guy (the banal Mummy's Boy) that bought 12 red roses for his wife as well as gold earrings. And the exact same for his mum.

And to another extreme altogether, there's the friend whose husband took her out to a Valentine's Day dinner for the first time in their 10 year marriage only to admit he was actively looking for a second wife. And to add insult to injury, his closing argument was ‘She’ll help you with the housework.”

Maybe those who are boycotting Valentine’s Day have the right idea.

Although some men really do deserve a medal for effort. A romantic chap posed the following query on TripAdvisor: “Inshallah on Feb 14 Valentine’s Day I am coming to Umrah with my girlfriend. Can you pls suggest me a best and suitable room with lowest rate…Thanks and best regards.”